P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - And tomorrow there'll be a quiz. 0:02 - Dad! 0:03 Dad! 0:04 Dad! 0:05 - Boys! 0:06 What is it? 0:07 - I only have one cavity. 0:08 - Great! 0:09 We di it! 0:10 - How'd you do it? 0:10 - We switch to Crest. 0:12 - In my opinion, 0:13 fighting cavities is the most important thing. 0:14 So, we switch to Crest. 0:16 The others we tried didn't have fluoride. 0:18 Crest really works against cavities. 0:20 - That's what a toothpaste should do. 0:22 - That's what it's all about. 0:24 Narrator Fighting cavities, 0:26 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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