P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Why don't you try the Studio Grand? 0:01 (piano plays) 0:03 - Dad, Dad. 0:05 - Paul, what's the matter. 0:07 - I only have one cavity. 0:08 - Great. We did it, but Paul. 0:10 - Bravo. How did you do it? 0:12 - We switched to Crest. 0:13 - With fluoride, the others we tried didn't have it. 0:15 And we're getting fewer cavities. 0:17 - And that's what it's all. Isn't it? 0:19 - Can you play the happy farmer? I can. 0:21 - Mm hmm. 0:23 (piano plays) 0:24 Narrator Fighting cavities 0:26 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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