P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I just don't understand, that's all, 0:01 how you could be do bad in math. 0:04 My goodness. 0:05 It should be easy for you. 0:09 - I know, but I'm better at art and gym. 0:10 - I know, but math is one of your major subjects. 0:13 You've gotta have math, you understand? 0:16 - Last checkup I had, I only had one cavity. 0:18 - I know, I know you're a good kid. 0:22 That was the Crest, you know. 0:25 Announcer The people who make Crest 0:26 think growing up is a great time of life 0:28 and cavities really shouldn't be a part of it. 0:30 - Try to study a little harder. 0:33 Announcer We have an amazing ingredient, fluoride, 0:33 that's helped prevent millions of cavities from happening. 0:36 Crest is accepted by the American Dental Association. 0:40 Simply have checkups, brush with Crest after meals, 0:43 and keep an eye on those treats. 0:46 And we'll keep delivering what he promise, 0:48 fewer and fewer cavities. 0:51 Fighting cavities is the whole idea behind Crest. 0:53 Sherman Oh, what am I gonna do with you? 0:57

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