P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Got three kids here caught toughing out. 0:01 Joey, this sneak treat kid caught munching between meals. 0:04 Debbie, the dentist dodger 0:08 hadn't seen a dentist in three years. 0:09 Freddie, the flashcard not brushing after eating. 0:11 Now y'all know what you can get for these crimes, right? 0:14 Cavities. 0:17 All right. 0:19 So what I want you to do is just brush with Crest, 0:19 with fluoride, the cavity fighter. 0:23 Fighting cavities is the whole idea behind Crest. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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