P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:01 Narrator This is a commercial 0:03 about Crest toothpaste and water. 0:04 Water has a lot in common with Crest. 0:08 One of the minerals some drinking water can pick up 0:11 on its way to you is fluoride. 0:13 Fluoride is what makes Crest so good at fighting cavities. 0:15 Fluoride can actually make tooth enamel healthier, 0:20 more resistant to cavities. 0:23 People who have fluoride in their drinking water 0:26 usually have very healthy teeth, 0:28 so do Crest users. 0:30 But if you have fluoridated water, 0:33 do you need Crest? 0:35 One town with fluoride 0:37 in the drinking water is Frankfort, Indiana. 0:39 The teeth are already pretty healthy in Frankfort. 0:41 In a two-year test, 0:45 brushing with Crest reduced cavities 32% more 0:46 than brushing with the same toothpaste 0:49 without Crest's special fluoride formula. 0:50 You'll have to be a pretty good toothpaste 0:54 to pick up where fluoridated water leaves off. 0:56

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