P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd speaking indistinctly) 0:01 - We provide you, in conclusion, to cut the school budget, Mr. Mayors, 0:02 - Dad, dad! 0:05 - you cut the future of our children. 0:06 Tommy? 0:08 - I don't have a cavity! 0:09 - We did it! 0:10 - How did he do it? 0:12 - We switched to Crest. 0:12 - Are you sure it was the Crest? 0:14 - Well, look at the results. 0:16 Best checkup ever. 0:17 You know, that fluoride stuff works. 0:19 The others we tried didn't have it. 0:21 In our house, Crest is the cavity expert. 0:23 - And isn't Crest accepted by the- 0:26 - Right, by the American Dental Association. 0:28 Announcer If you're serious about cavities, 0:31 have regular checkups, watch treats, 0:33 and brush after eating with Crest. 0:35 Fighting cavities is the whole idea behind Crest. 0:37

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