P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (droplets dripping) 0:03 (symphonic music) 0:09 - This is a commercial about Crest toothpaste and water, 0:17 clean healthy drinking water. 0:24 Water has a lot in common with Crest. 0:29 One of the minerals, some drinking water can pick up 0:31 on its way to you is fluoride. 0:33 Fluoride is what makes Crest so good at fighting cavities. 0:36 Fluoride can actually make tooth enamel healthier, 0:39 tougher, more resistant to cavities. 0:43 People who have fluoride in their drinking water 0:46 usually have very healthy teeth. 0:48 So do Crest users. 0:51 But if you have fluoridated water, 0:52 do you need Crest? 0:53 (water splashing) 0:58 One town with fluoride 1:04 in the drinking water is Franklin, Indiana. 1:05 The teeth are already pretty healthy in Franklin 1:08 and Crest made these healthy teeth even healthier. 1:10 In a two year test, 1:14 brushing with Crest reduced cavities 32% more 1:15 than brushing with the same toothpaste 1:18 without Crest special fluoride formula. 1:20 You have to be a pretty good toothpaste 1:24 to pick up where fluoridated water leaves off. 1:26

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