P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car roars to a stop) 0:00 (horn honks) 0:03 - Hey, Joey. 0:04 You're gonna be late the first day of school. 0:05 - Uh uh. 0:08 - Bye, honey. 0:09 (lips smack on cheek) Be good. 0:11 (footsteps pound) 0:12 Make sure he gets home on time, Jane. 0:15 He has an appointment 0:16 (car door slams) with the dentist. 0:17 Jane Okay. (car zooms off) 0:19 Narrator Good mother. 0:21 She's making a visit to the dentist part 0:22 of her child's back-to-school routine. 0:24 Like mothers everywhere, 0:26 she's joining The 1964 Family Crusade Against Cavities. 0:27 You should join The Crusade too. 0:31 How? 0:33 By seeing your family dentist now. 0:34 Ask your dentist 0:36 how watching between-meal treats can help prevent cavities. 0:37 Ask your dentist 0:41 how proper brushing can help prevent cavities 0:42 and ask your dentist about Crest 0:45 and the added benefit Crest can give 0:47 to your family's dental program. 0:49 Now at back-to-school time, 0:51 make sure your children's teeth are in good condition. 0:53 Join Crest's Family Crusade Against Cavities today. 0:56

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:17:58