P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:01 Announcer Water, when drinking water contains fluoride, 0:03 it can strengthen your tooth enamel and fight cavities. 0:07 Crest Toothpaste has fluoride too, 0:12 and Crest strengthens the enamel and fights cavities. 0:14 Even among people who drink fluoridated water, 0:18 you have to be a pretty good toothpaste to pick up 0:21 where fluoridated water leaves off. 0:24 Fighting cavities is the whole idea behind Crest. 0:26

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