P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mom, Mom, is anybody home? 0:01 Hi, that's me, Kathy Langley, nine years ago 0:03 after a test that proved Crest reduces cavities 0:07 more than the same toothpaste without Crest fluoride. 0:09 And here I am today, Mrs. John Hughes. 0:13 I found out back then that Crest with fluoride really works. 0:16 In fact, Crest was recognized effective against cavities 0:20 by the American Dental Association. 0:23 So I've made it a point to buy Crest for my family. 0:25 It really fights cavities and that's what's important. 0:29 - Mom, Mom, Mom, Mom, guess what. 0:32 Spokesperson Fighting cavities 0:35 is the whole idea behind Crest, always will be. 0:36
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John W. Hartman Center for Sales Advertising & Marketing History
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