P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mom, Mom, guess what. 0:01 Hi, that's me, Leigh Bergren, eight years ago 0:04 after a test that proved Crest reduces cavities 0:08 more than the same toothpaste without Crest fluoride. 0:11 Today, I'm Mrs. Gary Kleinert. 0:14 I learned something back then. 0:16 Chris with fluoride really works. 0:18 That's why I insist we brush with it. 0:20 - Mom, Mom, guess what? 0:22 Spokesperson Fighting cavities is the whole idea 0:25 behind Crest, always will be. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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