P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (hands thumping) 0:01 - Feeling pretty tight, huh, Mr. Finchley? 0:04 - Yep, Henry. 0:06 - Dad! Dad! 0:06 - Jimmy! - I only had one. 0:08 - One what? - One cavity! 0:10 - Aw, that's great. 0:11 You know, Mr. Finchley, 0:13 since he started brushing with Crest toothpaste, 0:14 it really made a difference. 0:16 - Why is that? 0:17 - Crest got fluoride, and the others we used didn't. 0:18 - That Crest, that sure takes the punch outta cavities! 0:21 (Mr. Finchley groans) 0:25 Announcer Crest with Fluoristan, the cavity fighter. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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