P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now a little tarragon for flavor. 0:01 - Oh! 0:03 - Dad, dad, dad, dad! 0:04 - What? - I only had one. 0:07 - One? - Cavity. 0:09 - Excellent, magnificent. 0:10 - The secret, maestro? 0:12 - Well, uh- - We switched to Crest. 0:14 - But of course, he brushes with Crest. 0:17 - Maestro. 0:19 - We tried many toothpastes, but Crest has fluoride. 0:20 The others we tried didn't. 0:24 - That makes the difference, maestro? 0:25 - Yes, flouride is the most effective cavity fighter 0:27 ever put in a toothpaste. 0:30 It's a remarkable ingredient. 0:32 - But maestro, they all have it. 0:34 - No, no, Crest, she has a special fluoride formula: 0:35 flouristan. 0:40 - It's true, and Crest is the only leading 0:41 toothpaste recognized by the American Dental Association. 0:43 - And two flavors. 0:47 - Regular and mint, oh the mint (kisses), superb! 0:49 - Oh! 0:53 Announcer Have checkups, watch treats, 0:55 and brush after eating with Crest, a cavity fighter. 0:57

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