P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - This is the yardstick. 0:01 Sooner or later, almost every toothpaste 0:05 gets around to comparing itself to Crest 0:08 and Crest's ability to fight cavities. 0:10 But the question is, do they really measure up to Crest? 0:13 Take your toothpaste. 0:17 Does it have Crest's special fluoride formula, fluoristan, 0:19 to help fight cavities? 0:23 Has it shown it reduces cavities 0:25 even where the water has fluoride in it? 0:27 Is it accepted by the American Dental Association? 0:30 Crest is all these things. 0:33 Maybe that's why it's far and away 0:36 America's leading toothpaste. 0:37 I could go on, but you get the point. 0:40 Crest is one great cavity fighter, every inch of it. 0:44 So have checkups, watch treats, 0:49 and brush after eating with Crest, the yardstick. 0:53
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John W. Hartman Center for Sales Advertising & Marketing History
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