P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (marching band music) 0:02 - This is the land of free choice. 0:06 That means decisions, decisions, decisions. 0:09 And now in keeping with the American way of life, 0:24 Procter & Gamble brings freedom of choice 0:28 to that great American institution, Crest toothpaste. 0:31 Introducing new mint flavor Crest, 0:36 both contain fluoride. 0:40 The most effective cavity fighter ever put in a toothpaste. 0:41 Both are accepted by the American Dental Association. 0:45 Now you have a choice 0:48 of two great cavity fighting toothpastes. 0:50 Another decision to make. 0:53 It's the American way. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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