P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Knowing you can't buy a better cavity fighter 0:01 than stannous fluoride, let's play a game. 0:04 We can pay it with caps from the five leading toothpastes. 0:07 It's called Which Toothpaste Has the Stannous Fluoride? 0:10 This is the fifth best seller. 0:15 Does it contain stannous fluoride? No. 0:19 How about number four? 0:22 Number three? No stannous fluoride here either 0:25 Number two? None at all. 0:29 The game ends here 0:33 with America's number one toothpaste, Crest. 0:34 Of the five leading toothpastes, 0:39 only Crest has stannous fluoride to fight cavities. 0:40 And of these five, only Crest is accepted 0:43 by the American Dental Association. 0:45 So have checkups, watch treats, 0:47 and brush after eating with Crest. 0:49 And remember, 0:52 it's got to have stannous fluoride in the tube 0:53 to say so on the tube. 0:57

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