P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: George The silliest thing I've ever heard. 0:02 Marge, sometimes you sound just like one 0:03 of those television commercials 0:05 Marge Well, it makes sense to me, 0:07 George It just could be the Crest, come on. 0:08 Marge Well, George now just think about it. 0:10 Remember the way Billy used to have so many cavities? 0:13 George Okay. I know I pay the bills. 0:15 Marge Well, yesterday at the dentist, 0:17 he only had one, just one. 0:18 George Well, thank goodness for that. 0:21 Marge And you know, we've changed toothpaste to Crest 0:22 and crest has that fluoride. 0:25 George Now hold on, Marge. 0:26 He's probably found some new fangled way of brushing. 0:28 Marge Our Billy? 0:32 George Yes. 0:33 Marge Oh come on George. 0:34 George Well, maybe he's 0:35 Marge George, I think I've got one. (gasps) 0:37 Is it a Whale? 0:43 George Well, pull Marge pull, he's getting away. 0:44 Marge Oh, why'd he have to get away? 0:49 George Probably had to see his dentist. 0:52

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John W. Hartman Center for Sales Advertising & Marketing History

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