P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's about time somebody got rid of this stuff 0:01 including this Crest. 0:03 (tube thuds) 0:05 - Hey, you want the kids to get a lot of cavities? 0:06 - Of course not, but we're changing. 0:09 - To what? 0:11 - To this. 0:12 - Mint flavor Crest? 0:13 Announcer New mint flavor Crest joins regular Crest, 0:15 both with fluoride, the most effective cavity fighter 0:17 ever put in a toothpaste. 0:20 Have checkups, watch treats 0:21 and brush after eating with Crest. 0:22 - Finally, a shelf just for me. 0:24 - Mind if my Crest moves in too? 0:26


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John W. Hartman Center for Sales Advertising & Marketing History


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