P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man humming) 0:01 - Don't need this anymore. 0:02 - You've flipped? 0:05 - Me? 0:06 - Yeah, you. 0:07 - What's that supposed to mean? 0:08 - Billy, come here! 0:09 - Yes Dad? 0:11 - Billy remember when you used to get a lot of cavities? 0:13 - Uh huh. 0:15 - Can you tell her, how many did you have last check-up? 0:16 - Uh, only one. 0:18 - Mm-hmm. 0:19 - A lot better since Mom got Crest, 0:20 and you wanna change toothpastes, to what? 0:23 - To this. 0:26 - Now I know you've flipped, this is Crest. 0:28 - New mint flavored Crest dear, its delicious. 0:30 Narrator New mint flavored Crest joins regular Crest, 0:33 both with fluoride. 0:36 The most effective cavity fighter ever put in a toothpaste. 0:37 Both are accepted by the Council on Dental Therapeutics 0:41 of the American Dental Association. 0:43 And don't forget, of the five leading toothpastes 0:46 only Crest has fluoride. 0:48 - You know, I like the way that Crest tastes. 0:50 - Oh relax dear, I'll get you your Crest too. 0:52

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