P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Daddy! 0:01 - Mary! 0:02 - I only had one cavity! 0:03 - Excuse me. 0:04 - How many cavities? 0:05 - Just one! 0:06 - Big improvement. 0:07 - How'd you do it? 0:08 - Gee, I'm not sure. 0:10 - Daddy, mommy changed to Crest. 0:11 - That's right. Crest. 0:13 - Do you think that's it? 0:15 - Well, ma'am, we tried a lot of other toothpaste before, 0:16 but Crest, well, look, her best checkup ever. 0:19 Announcer Of the five leading toothpastes 0:23 only Crest has fluoride. 0:25 Brush with Crest, the cavity fighter. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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