P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Dad! 0:02 - Jimmy! - I only have one cavity. 0:03 - Great, but now listen- 0:05 - Just one cavity? 0:06 - Yes. 0:08 - Uh huh. - That's much better, sir. 0:09 - Oh, any clues as to what did it? 0:10 - No, I- 0:12 - Dad, remember? 0:13 Mom changed to Crest. 0:15 - That's right. 0:17 Of course. 0:18 Crest. 0:19 - You're sure that's what did it? 0:20 - Well Chief, we tried a lot of other toothpastes before 0:20 but now with Crest, well look. 0:23 That's his best check-up ever. 0:26 Narrator Of the five leading toothpastes, 0:28 only one has fluoride, the most effective cavity fighter 0:29 ever put in a toothpaste. 0:32 Only Crest. 0:34 Have check-ups, watch treats, and brush after eating 0:35 with Crest, the cavity fighter. 0:37

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