P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Let's bake it now. 0:02 - Really? 0:04 - Okay. 0:04 - Suzy, your mother wants you home now. 0:05 - But our pie. 0:08 - Skedaddle! You have to go to the dentist. 0:10 - Why do I always have cavities? 0:12 - Amy had too many cavities, too, 0:15 until we started brushing with Crest. 0:17 Doris, it helped. 0:20 Narrator Of the five leading toothpastes, 0:22 only Crest has fluoride, 0:24 the most effective cavity fighter ever put in a toothpaste. 0:26

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