P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (wind whistling) 0:01 (dog barking) 0:03 Bill Whoa! 0:06 (dog barking) 0:07 - Bill Schmalz raced home through the snow 0:10 with big news a while back. 0:12 News about the toothpaste test he was in. 0:14 What happened, Bill? 0:16 - Well, after three years, 0:17 my side had 21% few cavities with Crest. 0:18 - What did the other side use? 0:21 - Same toothpaste, but without fluoristan. 0:22 - How about brushing? 0:24 - Everybody brushed same as usual. 0:25 - So Crest made the difference. 0:27 Crest, the only toothpaste 0:29 recognized effective against cavities 0:30 by the American Dental Association. 0:32 Their Council on Dental Theurapeutics says, 0:34 "Crest has been shown to be an effective 0:36 "decay-preventative dentifrice 0:38 "that can be of significant value 0:40 "when used in a conscientiously applied program 0:41 "of oral hygiene and regular professional care." 0:43 So have regular checkups, watch between meal treats, 0:46 brush often with Crest. 0:50 Remember. 0:52 - My side had 21% fewer cavities with Crest. 0:53

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