P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Alice, let's turn over a new leaf 0:02 and we'll start by getting rid of this toothpaste. 0:05 - George are you nutty? 0:08 That's our Crest. 0:09 - Out, out, out! 0:10 - George, you've got to be joking. 0:12 - Ma, he's just gone through a stage. 0:15 - Hurry up Henry, you'll miss your bus. 0:18 - Alice, let's win a little. 0:20 New car, new tie, new toothpaste. 0:22 - Maybe even a new wife. 0:25 You're the one who did all the beefing 0:27 about cavities, cavities, cavities, remember? 0:28 - Sure, I pay the bills. 0:31 - Well, Henry just had a checkup. 0:33 - Get to the point Alice. 0:35 - This time he only had one cavity. 0:36 - I don't care, what? 0:38 - One cavity, since we switched toothpaste. 0:41 - And you know what? 0:43 Just could be the Crest. 0:45 - I wonder where he got that idea. 0:49 - Say Alice, look at this. 0:51 Some nutty guy just tried to throw away the Crest. 0:53

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