P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (children talking) 0:02 (bus honking) 0:04 Bus Driver Hey, Joey! 0:05 You're gonna be late the first day? 0:06 Mother No siree. 0:08 Off you go honey. And be good. 0:09 Make sure he gets home on time, Mr. Foley! 0:12 He has an appointment with the dentist. 0:14 Narrator Good mother. 0:17 She's starting the school year right 0:18 with his teeth in good condition. 0:20 Like mothers everywhere, 0:22 she's joining the 1964 Family Crusade Against Cavities. 0:23 You should join the crusade too. 0:28 How? 0:30 By seeing your family dentist now. 0:31 Follow his advice. 0:33 Ask your dentist how good diet can help prevent cavities. 0:35 Ask your dentist how proper brushing habits 0:39 can help prevent cavities. 0:41 And ask your dentist about Crest. 0:43 And the role Crest can play in your family's dental program. 0:45 Remember, now's the time to make sure your children's teeth 0:49 are in good condition. 0:53 Join the Family Crusade Against Cavities today. 0:55

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