P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Guess what daddy? 0:04 Mom Not with your mouth full honey. 0:05 - My braces are coming off next week. 0:07 - Oh, that's great. Good girl. 0:10 Mom Tell him the rest. 0:12 - Huh? Mom Tell him what the dentist told you. 0:13 - Oh that. 0:14 - Well? 0:15 - Julie's x-rays, the ones she took last week, 0:16 he only found one cavity. 0:19 - Boy, that is good news. What happened? 0:21 - Well, we did switch toothpaste. 0:23 You know, it just could be the Crest. 0:25 Narrator These are the five leading toothpastes, 0:28 you'd know their names, 0:30 but only one has fluoride. 0:32 The most effective cavity fighter ever put in a toothpaste. 0:34 Only Crest. 0:37 Crest is the one with this seal and statement, 0:39 "Accepted by the Council on Dental Therapeutics 0:42 of the American Dental Association". 0:45 Have checkups, watch treats, and brush after eating 0:47 with Crest, the cavity fighter. 0:49 - Hey, how am I going to know you without your braces? 0:54 - Oh daddy. 0:57

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