P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (soft chattering) 0:01 - Harry, leave some of it. 0:03 - You never feed me. 0:04 - You look it. 0:05 Oh, there's Doctor Richard. 0:07 - Who? 0:08 - Our dentist. 0:09 Jim, Jim Richards, yoohoo! 0:09 - Oh, doesn't he see you enough? 0:11 - Oh, we had a checkup yesterday but it didn't last long. 0:13 - Sure. 0:15 - No, really. 0:16 Jill only had two cavities and I didn't have any. 0:17 - Well, that's a switch, what happened? 0:19 - Harry, that's it. 0:22 We switched toothpaste. 0:24 Maybe it just could be the Crest. 0:26 Male Narrator If your family uses Crest 0:28 and has fewer cavities, don't be surprised. 0:30 Crest proved it reduces cavities. 0:32 21, 34, 42% in tests against the same toothpaste 0:34 but without Fluoristan. 0:39 Crest is accepted by the Council on Dental Therapeutics 0:40 of the American Dental Association, 0:44 as signified by this seal and statement. 0:46 Have regular checkups, wash between meal treats, 0:48 and brush after eating with Crest. 0:50 - Well, dig in. 0:53 - Harry, when was your last checkup? 0:55 - Well, I uh-- 0:56 - Jim! 0:58

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