P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - These are the two leading toothpastes. 0:01 If you use this one, Crest, stick around. 0:04 We have something interesting to tell you. 0:08 The six month results have just come in on a test 0:10 comparing your toothpaste's ability to reduce cavities 0:13 with this one, Colgate. 0:16 You oughta know that one of these toothpastes 0:19 reduced cavities better, 0:20 significantly better than the other. 0:23 The more effective toothpaste is your toothpaste, Crest. 0:25 It's the blue one with fluoride, a well-known ingredient 0:30 that helps reduce cavities. 0:33 You probably didn't know it, 0:35 but Colgate doesn't have fluoride. 0:36 Maybe results showing that one toothpaste reduced cavities 0:39 far better than another isn't earth shaking news. 0:42 But if you're concerned about cavities, 0:46 it's comforting to know you've made a good choice. 0:50 Crest, the blue toothpaste with fluoride. 0:53

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