P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - These are the two leading toothpastes. 0:01 If you use this one, Crest, stick around. 0:04 We have something interesting to tell you. 0:07 The six-month results have just come in on a test 0:10 comparing your toothpaste's ability to reduce cavities 0:12 with this one, the leading white toothpaste. 0:15 You ought to know that one of these toothpastes reduced 0:18 cavities better, significantly better than the other. 0:20 The more effective toothpaste is your toothpaste, Crest. 0:24 It's the blue one with fluoride, 0:29 a well-known ingredient that helps reduce cavities. 0:31 You probably didn't know it, 0:34 but the leading white toothpaste doesn't have fluoride. 0:35 Maybe results showing that one toothpaste reduces cavities 0:39 far better than the other isn't earth-shaking news. 0:41 But if you're concerned about cavities, 0:45 it's comforting to know that you've made a good choice. 0:48 Crest, the blue toothpaste, with fluoride. 0:51

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