P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (trumpet playing) 0:02 Narrator 1 Boy at bedtime we scrambled 0:03 to brush our teeth. 0:05 See back at school, we were in a toothpaste test. 0:06 For two years everyone brushed three times a day. 0:09 But my side had 46% fewer cavities, we used Crest. 0:11 The other side used the same toothpaste 0:16 but without Fluoristan now its have checkups, 0:17 watch treats and brush often with Crest. 0:21 Narrator 2 This Ceiling Statement signifies that 0:25 Crest Toothpaste is accepted by 0:27 the Council on Dental Therapeutics 0:29 of the American Dental Association. 0:30 Narrator 1 That's the way it happened 0:33 back when I was in school, my side had 0:35 46% fewer cavities with Crest. 0:37

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