P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My daddy said Crest found a way 0:02 to get more fluoride to my teeth to fight cavities. 0:03 He says, the biggest 0:06 improvement in toothpaste history, 0:09 I don't think it's so big. 0:12 I think it's little. 0:15 Crest has been fighting cavities in my, I'll call my life. 0:17 Announcer Improved Crest does get 0:22 more fluoride to your teeth, 0:23 but let's call it the biggest little improvement 0:25 in toothpaste history. 0:28

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