P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (cheering and celebrating) 0:01 - Dad! Dad! 0:04 Dad! Dad! 0:06 - Jerry! 0:07 - I only had one cavity! 0:08 - That's my boy! 0:10 - How did you do it kid? 0:11 - Tell him Terry. 0:13 - We switched to Crest. 0:14 - Are you sure it was the Crest? 0:15 - Now I am that fluoride stuff works. 0:17 The others, we tried didn't have it. 0:19 For my money, Crest is the cavity expert. 0:20 - It looks like you have a winning formula coach. 0:22 (laughing) 0:24 Spokesperson Fighting cavities 0:25 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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