P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (laughs) 0:03 - Yay! 0:05 - Meet David Bentley 0:08 and meet David's mother, 0:09 who knows something you should know about fighting cavities. 0:11 - That's one thing I learned in college. 0:14 I was part of a toothpaste test for two years 0:16 and my group had 34% fewer cavities with Crest. 0:19 - The other group used the same toothpaste 0:22 but without Fluoristan. 0:24 - Yes, and everybody brushed the same as always. 0:25 - So Crest made the difference in the number of cavities. 0:28 - Crest, the only toothpaste recognized effective 0:31 against cavities by the American Dental Association. 0:34 Their Council on Dental Therapeutics says, 0:37 "Crest has been shown to be 0:39 an effective decay-preventative dentifrice 0:40 that can be of significant value 0:42 when used in a conscientiously applied program 0:44 of oral hygiene and regular professional care." 0:46 Have regular checkups, watch between meal treats, 0:49 brush often with Crest. 0:52 Remember. 0:55 - My group had 34% fewer cavities with Crest. 0:56

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