P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (men laughing) 0:01 - Another thing about this America visit, 0:03 everybody ask for more. 0:05 That's all. 0:07 They got the best, 0:09 they ask for more. Give me more. 0:10 - (speaking Italian) 0:13 - I tell you, they got a toothpaste, 0:16 Crest, with the fluoride. 0:20 It's number one seller. 0:22 But Crest, they no stop at that. 0:24 They want to give America more. 0:26 So Crest find a way to get even more fluoride to teeth. 0:28 - Hey, Casey needs your fluoride. 0:32 - It's a special thing. 0:34 It'll go, boom boom to cavities. 0:37 (laughing) 0:38 And now Crest give them more. 0:40 - They're some country, this America. 0:42 - This improved Crest, some toothpaste. 0:45 - I don't want to be a cavity in America. 0:51 (laughing) 0:53 Narrator Improved Crest, 0:55 accepted by the American dental association. 0:57

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