P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (thumps on the floor) 0:00 (explosion) 0:02 - It's a Genie! 0:05 - At your service. 0:06 - I want a tripledecker sundae 0:08 with fudge, cherries, nuts, and pickles. 0:10 - Abracadabra, gingerbread fishes bring little... 0:12 - Jimmy. 0:17 - Jimmy, the sundae he wishes. 0:18 (bell rings) 0:21 - I said sundae. 0:22 (bell rings) 0:23 - Crest again? 0:24 - What happened? 0:25 - No matter what anyone asks for, 0:27 I always conjure up Crest toothpaste. 0:30 - Why? 0:33 - 'Cause I hate cavities, 0:34 and I wish everyone would use Crest, 0:35 and being a Genie my wishes come first. 0:37 - Why Crest? 0:39 - It's got a special fluoride formula, 0:40 Fluoristan, that really works. 0:42 It's recognized by the American Dental Association. 0:44 If you have checkups, watch treats, 0:47 and brush after eating with Crest, 0:50 I'll grant you fewer cavities. 0:53 - You're not the best Genie, 0:55 but you're a good person. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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