P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (women laughing) 0:01 - I don't get it. 0:02 - He hasn't asked any of us out. 0:03 - Dad! 0:05 Dad! 0:06 - Yeah. 0:07 Dad Junior. 0:08 - I only had one cavity. 0:08 (dad laughs) 0:10 - Nice going, son. 0:11 Woman How do you explain such marvelous news? 0:13 - Simple. 0:15 Now he brushes with Crest. 0:16 - Does it really matter which toothpaste you use? 0:17 (women laugh) 0:19 - It sure does. 0:20 Crest has fluoride. 0:21 The others we tried didn't. 0:22 - Glad to hear it. 0:23 - What are you doing tonight, Junior? 0:24 (women laugh) 0:26 - [Voice Over Artist] Crest with fluoristan. 0:27 The cavity fighter. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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