P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The first time our John got a haircut like his father, 0:01 I remember thinking how much alike they were: 0:05 the same eyes, the same nose, the same mouth. 0:08 He even had his father's teeth. 0:14 That worried me at the time, Mr. Cameron, John's teeth. 0:17 - Meet Mrs. Ranney and her son, John, today. 0:21 Why were you worried about John's teeth? 0:24 - Poor teeth seem to run in my husband's family. 0:26 They've all had trouble with cavities. 0:29 - And you were concerned that John would have trouble? 0:31 - Yes, I was. 0:34 - How do you feel about it now? 0:35 - Well, I learned quite a bit 0:37 from a toothpaste test John was in. 0:38 - Tell us what happened, John? 0:40 - It was at school. 0:42 Dental scientists examined our teeth. 0:43 Then they divided us into two groups. 0:45 They put the same number of people 0:48 with good and bad teeth on both sides. 0:49 Both groups were told to brush as usual, 0:51 including after lunch at school, 0:54 but each group used a different toothpaste. 0:55 - What kind did you use? 0:58 - We didn't know at the time 'cause the toothpaste came 0:59 in unlabeled tubes like this, 1:01 but we found out later 1:04 one group used a control toothpaste 1:06 and the other used Crest. 1:07 - What was the result? 1:08 - After two years, there were 21% fewer cavities with Crest. 1:10 - When I heard those results, 1:14 I decided everyone in the family would use Crest. 1:15 - Yes, even people who think they were born 1:19 with teeth that can get cavities easily 1:21 can do something about it 1:23 by following a good dental health program, 1:25 which includes Crest. 1:27 You see, Crest with Fluoristan combines 1:28 with tooth enamel like this 1:31 to strengthen it against decay. 1:33 And in 12 years of continuous testing 1:35 with children, teenagers, and young adults, 1:37 only Crest has shown it reduces cavities 1:40 from 21-49%. 1:42 With results like that, 1:44 I don't see why anyone should take a chance on cavities. 1:46 Get your family started early 1:49 on a good dental health program. 1:50 - See your dentist regularly. 1:53 - Watch between-meal treats. 1:54 - And be sure you brush often with Crest. 1:56