P&G: Crest Toothpaste, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A smile isn't just a smile. 0:02 It's a whole story. 0:04 Crest, the toothpaste for fewer cavities 0:06 is pleased to take some of the credit 0:08 for the following smiles. 0:10 George Spellman's smile when he got caught 0:12 tripping the light fantastic on the express elevator. 0:14 Mickey Anderson's smile of triumph over his shoelaces. 0:22 And Morgan's smile when she discovered chivalry still lives 0:29 on the green line bus. 0:34 When Edith and Becker met their future daughter-in-law. 0:39 A brave smile. 0:44 And when Judy Bennett knew she wasn't a tomboy anymore. 0:47 Next time you smile, 0:50 make it a beautiful fewer cavity smile of Crest. 0:52 Smile. 0:56 You've got Crest. 0:57

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