P&G: Crest Toothpaste, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I had these teeth all marked for cavities. 0:00 My name is Mr. Tooth Decay. 0:04 This is a tub of Crest. 0:06 I had these teeth all marked for cavities 0:08 and they were just right for it too. 0:10 They were feasting on treats. 0:12 They weren't going to see their dentist 0:14 and they weren't brushing with a fluoride toothpaste 0:15 like Crest. 0:18 Because Crest helps enamel fight cavities. 0:19 Why, why did you have to show up? 0:22 [Announcer] Because fighting cavities 0:24 is the whole idea behind Crest. 0:26


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John W. Hartman Center for Sales Advertising & Marketing History


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