P&G: Crest Toothpaste, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hi, I'm Mr. Tooth Decay 0:01 and I'm in training. 0:02 Crest fights cavities, 0:02 so I've decided to fight Crest! 0:03 You see, Crest helps tooth enamel to fight cavities. 0:05 Crest's got fluoride. 0:08 And Crest is always telling people to watch the treats, 0:09 have checkups, and brush often with Crest! 0:12 And there's a lot of healthy teeth out there, 0:14 but I'm going to get in shape. 0:16 Then you watch out, Crest! 0:18 Announcer Fighting cavities is the whole idea 0:25 behind Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:26:26