P&G: Crest Toothpaste, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there, my name is Mr. Tooth Decay, 0:01 and I brought along my friend here, Mr. uh, 0:04 - Bacteria. 0:06 - Bacteria. What's your first name, sir. 0:08 - Bac. 0:09 - okay. Last name's Teria, of course. 0:10 Now we have two teeth that Mr. Bacteria 0:12 is going to destroy. 0:15 The first one will be quite easy, of course, 0:16 because it has not been brushed with Crest. 0:18 It has not been going to the dentist. 0:20 It has not watched the treats. 0:22 And of course, it has not brushed after every meal. 0:24 So just go ahead and whack away, sir! 0:27 Karate. 0:29 - Yah! 0:31 - Hah! All right, now this one's gonna be a little tougher. 0:33 This is the tooth brushed with Crest, 0:34 and it was brushed after every meal, 0:36 and it watched out for the treats, 0:38 and it saw the dentist regularly. 0:39 All right, here we go. 0:41 And... 0:42 - Yah! Oh, oh my goodness. 0:44 Try, try the foot, foot, foot. 0:45 - Hyah! (gasps) 0:47 - Uh, uh. Try with a headshot, headshot. 0:48 (Bacteria thuds head) 0:51 All right, let's, let, let's go around back. 0:51 Come on, we'll go around back. 0:53 Maybe it's a little weaker back here. 0:54 Announcer Fighting cavities 0:55 is the whole idea behind Crest. 0:56

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