P&G: Crest Toothpaste, 1960s-1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there. 0:01 My name is Mr. Tooth Decay, 0:02 and I brought along my friend here, Mr... 0:03 - Bac Teria. 0:06 - Bacteria, what is your first name, sir? 0:07 - Bac. 0:09 - Okay, last name is Teria of course. 0:10 Now we have two teeth 0:12 that Mr. Bac Teria is going to destroy. 0:13 The first one will be quite easy of course, 0:16 because it has not been brushed with Crest. 0:17 It has not been going to the dentist. 0:20 it has not watched the treats, 0:22 and of course, it has not brushed after every meal. 0:24 So just go ahead, 0:27 and wack away, sir! 0:28 Karate! 0:29 (Mr. Bac Teria yells) 0:30 Ha! All right, now this one's gonna be a little tougher. 0:32 This is the tooth brushed with Crest, 0:34 and it was brushed after every meal 0:36 and it watched out for the treats 0:38 and it saw the dentist regularly. 0:39 All right, here we go, and, 0:41 - Shah! 0:42 (metal rings) 0:43 - Oh, oh my goodness. 0:44 Try the foot, foot, foot. 0:45 (tooth thumping) 0:46 (Mr. Bac Teria panting) 0:47 Try them with the headshot, headshot. 0:48 All right let's go around back 0:51 come on, we'll go around back 0:52 maybe it's a little weaker back here. 0:53 Narrator Fighting cavities 0:55 is the whole idea behind Crest. 0:56

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