P&G: Crest Toothpaste, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - It's Mr tooth decay here. 0:01 You know, making cavities used to be easy, 0:04 but it's getting harder now. 0:06 And mostly because of Crest. 0:08 Crest fights cavities 0:13 so I'm gonna fight Crest. 0:15 - Crest's got fluoride in it 0:20 and Crest is always telling people to brush their teeth. 0:23 Have check ups and brush after with Crest. 0:27 Things are getting bad. 0:31 There's a lot of healthy teeth around. 0:32 And I just want to say that when I get into shape 0:36 this would is not going to be big enough for the two of us, 0:41 Crest. 0:47 Narrator Fighting cavities 0:53 is the whole idea behind Crest. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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