P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Daddy, Daddy! 0:01 - Having trouble? 0:02 - What took you so long? 0:03 - Long? Shortest dentist appointment we ever had. 0:05 - Daddy, I didn't have any cavities! 0:08 - No cavities? 0:10 - No! 0:11 - Great! 0:12 - You know, I'll bet its the Crest. 0:13 Spokesperson Crest proved it reduces cavities 0:15 21, 34, 42% in tests against the 0:17 same toothpaste without fluoristan. 0:21 Have regular checkups, watch treats, and brush after 0:23 eating with Crest. 0:26 (baby crying) 0:27 - Oh Daddy! 0:29

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John W. Hartman Center for Sales Advertising & Marketing History


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