P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Stop me if you can. 0:01 He did. 0:05 I never beat Greg. 0:06 Except once in a toothpaste test. 0:07 Greg's side used the same toothpaste as mine 0:09 but without Flouristan. 0:11 My side used Crest and had 42% fewer cavities. 0:13 Announcer Similar tests proved Crest reduces cavities. 0:17 This statement and seal signify Crest is accepted 0:20 by the Therapeutics Council 0:22 of the American Dental Association. 0:24 Have regular checkups, watch treats, 0:26 brush after eating with Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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