P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (arrow thuds) 0:01 - Let's see you beat that. 0:02 (arrow thuds) 0:05 Oh... 0:06 I never beat Anne, 'cept once in a toothpaste test. 0:07 Anne's side used the same toothpaste as mine, 0:11 but without fluoristan. 0:13 My side used Crest then had 21% fewer cavities. 0:14 Narrator In similar tests, 0:18 Crest reduced cavities 34% and 42%. 0:19 More dentists recommend Crest 0:23 than all other toothpastes combined. 0:25 So have regular checkups, watch treats, 0:27 and brush after eating with Crest. 0:29 Accepted by the Therapeutics Council 0:31 of the American Dental Association, 0:33 as signified by this statement and seal. 0:35 Remember, Crest reduces cavities. 0:37

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:25:07