P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Watch this. 0:02 Hey, I almost rang the bell. 0:07 Beat that. 0:09 You did. 0:14 I never could beat John. 0:15 Then we were on opposite sides in a toothpaste test. 0:17 My side used Crest. 0:20 John's side used the same toothpaste 0:22 but without Fluoristan. 0:24 And that's when I beat John, 0:26 because my side had 34 percent fewer cavities with Crest. 0:27 Narrator In similar tests, 0:31 Crest reduced cavities 21 percent 0:32 and 42 percent. 0:35 You know, more dentists recommend Crest 0:36 than all other toothpastes combined. 0:38 So have regular check-ups, watch treats, 0:41 and brush after eating with Crest, 0:43 accepted by the Council on Dental Therapeutics 0:45 of the American Dental Association 0:47 as signified by this statement and this seal. 0:49 - Boy, you really slammed it. 0:53 Narrator Remember, the only toothpaste 0:54 with over 12 years of tests that prove it reduces 0:56 cavities is Crest. 0:59

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