P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - When your children are ready for college, 0:02 will you have to use up your savings? 0:03 You may not have to. 0:06 You could win $10,000 in the scholarship sweepstakes 0:07 sponsored by Crest toothpaste and pro concentrate shampoo. 0:11 Yes, $10,000. 0:15 First prize, over 50 2nd prizes, 0:16 a $1,000 winner in every state. 0:18 Enter now. Get details at stores 0:21 that carry Prell concentrate and Crest. 0:24 You know, Crest is the toothpaste for families 0:26 who want fewer cavities, watch. 0:28 - There I am trying hard, 0:31 but I never could beat my pal Bill, 0:33 except once in a two year toothpaste test 0:36 Bill's side used the same toothpaste is mine, 0:38 but without fluoristan, 0:41 my side used Crest and we had 34% fewer cavities. 0:42 Similar test after test proves Crest reduces cavities. 0:46 This ceiling statement signify that crest is accepted by the 0:50 Therapeutics Council of the American Dental Association. 0:53 So have regular checkups, watch treats, 0:55 brush often with Crest. 0:58

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