P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (ball rumbling) 0:02 (pins clatter) 0:05 - I got a strike! 0:06 Then it's Phyllis' turn. 0:07 And wouldn't you know, 0:09 she gets a strike. 0:11 We always come out about even. 0:12 Except once, Mr. Cameron. 0:15 - Tell us about it. 0:16 - Phyllis and I were on opposite sides in a toothpaste test. 0:17 - Both sides brushed as usual. 0:20 - But with a different toothpaste. 0:22 - Turned out my side used a control toothpaste. 0:24 - My side used Crest. 0:26 And after two years we had 34% fewer cavities with Crest. 0:28 - With results like this, 0:32 I don't see why anyone should take a chance on cavities. 0:33 You see, Crest with Fluoristan 0:36 combines with tooth enamel like this, 0:38 to strengthen it against decay. 0:41 That's why in twelve years of testing 0:43 with children, teenagers and young adults 0:44 only crest has shown it reduces cavities 21 to 49%. 0:47 So why take a chance on cavities? 0:52 - Have regular checkups. 0:55 - Watch between-meal treats. 0:56 - And brush often with Crest. 0:58

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