P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I may not be any Robin Hood, 0:01 but I'm darn good with a bow and arrow. 0:04 Then bill steps up. 0:07 Gee whiz! 0:12 Bullseye! Bill's always beating me. 0:14 - Except once Mr. Cameron. 0:17 Mr. Cameron Oh, tell us about it. 0:19 - Well, we were on opposite sides in a toothpaste test. 0:20 - Both sides brushed three times a day for two years. 0:24 - My side used Crest. 0:27 - My side used the same toothpaste, but without Fluoristan. 0:28 Mr. Cameron What were the results? 0:31 - My side had 46% fewer cavities with Crest. 0:32 - With results like this, 0:36 I don't see why any family should take a chance on cavities. 0:37 In test after test, 0:41 Crest proved it reduces cavities 21 to 49%. 0:42 You see, Crest with Fluoristan 0:47 combines with tooth enamel like this 0:48 to strengthen it against decay. 0:51 Don't let your family take a chance on cavities. 0:53 - Have regular checkups. 0:57 - Watch between meal treats. 0:58 - And brush often with Crest. 1:00

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